Campaign Mode: Strategic Vision in Congressional Elections Michael John Burton

ISBN: 9780742501416

Published: August 27th 2002

Paperback


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Campaign Mode: Strategic Vision in Congressional Elections  by  Michael John Burton

Campaign Mode: Strategic Vision in Congressional Elections by Michael John Burton
August 27th 2002 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | | ISBN: 9780742501416 | 9.55 Mb

The pressures of contemporary electioneering force political professionals into campaign mode a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basicMoreThe pressures of contemporary electioneering force political professionals into campaign mode a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking.

Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates Ohios Ted Strickland, Georgias Bob Barr, Californias Loretta Sanchez, Tennessees Harold Ford, Jr., and Pennsylvanias Rick Santorum. The authors both of whom have advised major political figures combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics.

They demonstrate that campaigns do matter and show readers how to think like political professionals.



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